Google's SERP Layout Undergoes a Change

Before the Change in Google's SERP Layout

The latest change in the advertising layout has transformed the look of Google’s Search Page. As per the new style there will be four ads at the top of the search results and three at the bottom, and the right panel will remain empty with certain exceptions. These exceptions will include the following - Google will continue showing the Product Listing Ads (PLAs) and the Ads in the Knowledge Graph on the right hand side.

This change is to bring the desktop Google experience in the mobile as well, which is designed for highly commercial queries, where the layout is able to provide more relevant results to people who are searching, and better performance to advertisers. Such a modification will also reduce the total number of ads on the Search Results Page and will be in sync with what searchers will see on Google on their mobile phones.

After the Change in Google's SERP Layout

Ever since the change was brought about in the Search Engine Results Page (SERP), the page looks quite bare. However, Google is not abandoning the right sidebar advertising; the space will be utilized for Sponsored Product Listing. In other words, Google is likely to compensate for the lack of right hand side ads by increasing the number of top paid ads at competitive terms.

The Search Engine Giant has been testing this new advertising method for the last couple of months in order to check the impact it has on its revenue. It is expected that the Cost-Per-Click (CPC) will inflate with this major change, along with projections for it to be more profitable in the long run.